WHO IS CRAIG?
NOT AN AGENCY. A SPECIALIST.
​I'm not an agency. I'm a Google Ads specialist who trains CrossFit three times a week. I know the community, I know what drives someone through the door, and I know how to get Google to put your gym in front of them.
CRAIG - FOUNDER
£18
AVG. COST PER LEAD
14x
RETURN ON AD SPEND
1
GYM PER AREA - EVER
SOUND FAMILIAR?
MOST GYM OWNERS
GET BURNED BY AGENCIES
-
Paying a flat monthly retainer before a single lead comes in
-
Agencies who've never done a WOD in their life managing your brand
-
Vague reports full of vanity metrics - clicks, impressions, nothing real
-
Being one of 50 clients with no one truly focused on your box
-
Overpromising on results and underdelivering on everything else
-
No accountability - they get paid whether it works or not
I spent six months and £4,000 on an agency. They couldn't tell me how much it cost to acquire a member. Craig told me in his first week.
CROSSFIT BOX OWNER, SURREY
"
A DIFFERENT KIND OF
DEAL
01
I ACTUALLY DO CROSSFIT
I know why people walk through your door and what makes them stay. Generic agency messaging doesn't cut it in this community - real language does.
02
PERFORMANCE-FIRST PRICING
No retainer while you hope for the best. My fee is tied to results. If you're not getting members, the arrangement doesn't make sense - tor either of us.
03
ONE GYM PER AREA. FULL STOP.
I won't take on your competitor down the road. When I work with your box, the territory is yours. That's not a sales line - it's how I operate.
THE PROCESS
SIMPLE. TRANSPARENT.
PROVEN.
FREE 20-MIN CALL
1
We look at your current setup, area, competition, and what results should realistically look like.
CAMPAIGN BUILD
2
I build the full Google Ads setup - keywords, ad copy, landing pages - tuned for CrossFit sign-ups, not clicks.
LEADS COME IN
3
You see real cost-per-lead data from day one. No mystery metrics - just leads and what each one cost.
YOU GROW. I GET PAID.
4
My fee reflects what you get out. If the members aren't there, we talk about why, No hiding behind reports.
HEADS UP
IS YOUR AREA
STILL AVAILABLE?
I only take on one CrossFit gym per area - no exceptions. Once a box in your postcode is on board, that door closes. If you've been sitting on this , now is the time to find out if your area is still open.